Fragrance house

Whïnd

Founded in 2021 by Moroccan entrepreneur Hind Sebti, Whïnd grew from her Moroccan upbringing and more than two decades in the beauty industry. The brand combines Moroccan rituals and sensorial ingredients with science-based formulation, expressing a Moroccan-Mediterranean identity through warmth, sensuality, ritual, and its “Golden Hour” concept, which connects efficacy with emotional and sensory experience. Created and commercialized within Waldencast Brands, a subsidiary of Waldencast Ventures, Whïnd began with skincare before expanding into body care and fine fragrance in response to community demand. In 2023, it introduced The Elixir Fragrance Collection, presenting Moroccan-inspired compositions through themes including oud, citrus, amber, and rose. Jérôme Epinette is identified as the collection’s master perfumer.