Fragrance house

Who Am I

Who Am I is a United Arab Emirates fragrance brand whose initial documented releases date to 2020. By November 2022, it was described as a four-fragrance collection presented exclusively through Golden Scent in the UAE, with a visual identity built around simple black cylindrical bottles and black boxes. Its fragrance Just Fly, launched in 2020 as an aromatic scent for women and men built around grapefruit, orris root, and cedar, was reported as a 2021 Golden Scent bestseller and selected as a finalist for Breakout Star Product of the Year – Fragrance at the 2022 Beautyworld Middle East Awards.