Fragrance house

Who is Elijah

Founded in Sydney in 2018 by Raquel Bouris, Who Is Elijah grew from a fragrance oil she encountered at Coachella in 2017. Back in Sydney, Bouris worked with a Sydney perfumer and launched HIS|HER, a genderless fragrance, in October 2018. The brand’s identity is built around genderless scent and a persona-based idea: each fragrance is presented as a different character or version of the wearer, rather than as a single signature product. Bouris, identified as founder and creative director, has described her creative vision as treating fragrances as living, breathing characters that can shift mood, reflect individuality, and evoke memories. In 2019, the brand was picked up by David Jones, a milestone Bouris later linked to recognition. In 2025, it made its first U.S. retail launch with Revolve. HIS|HER is the origin fragrance, while Nomad is described as the brand’s best-seller.