Fragrance house

Wild Stone

Wild Stone was launched in 2007 as McNROE’s men’s grooming range and is a brand of McNROE Consumer Products Pvt. Ltd., the Indian company founded in 1986 by Narendra Kumar Daga. Its identity centers on men’s fragrance and grooming, with a focus on the progressive Indian man and themes of confidence, adventure, and masculine self-expression. Daga’s fragrance work shaped Wild Stone and related McNROE brands. In 2016, Wild Stone CODE was launched as a premium fragrance range for men; in 2022, it expanded into hairstyling, beard grooming, and skincare. The brand’s Kunal campaign received Effie Honors for Best Marketing Campaign in 2017. Wild Stone Legend crossed one million cans sold in India during 2017–2018.