Fragrance house

Wildfox

Wildfox launched in Los Angeles in 2007, when Kimberley Gordon and Emily Faulstich began with a T-shirt brand. It later expanded into dresses, jeans, pajamas, swimwear, and runway presentations during Miami Swim Week. From its early years, the label developed a creative identity built around vintage-inspired clothing, California style, retro collections, and a dreamlike, story-driven visual language, with Gordon guiding its creative direction before 2015. In February 2020, FAM Brands acquired Wildfox after the brand was scheduled to be auctioned following bankruptcy, taking responsibility for its design, production, and manufacturing. Today, Wildfox is presented as a Los Angeles-designed women’s lifestyle line offering ready-to-wear, cashmere, and capsule collections while retaining its California and retro-inspired references.