Fragrance house

Winx Fairy Couture

Winx Fairy Couture is a fragrance extension of Rainbow’s Winx Club, the animated television series for girls that achieved international recognition in 2004 and developed into a global costume trend. Rainbow began in 1995, and in 2013 Winx Club’s fashion direction was described as evolving toward a more couture-oriented style, with greater emphasis on tailoring, refined detailing, and a more mature character look. Publicly announced on 18 January 2014 as a project produced through a partnership between Rainbow and First American Brand, Winx Fairy Couture was scheduled to launch in May through perfumeries and KidSpace retail locations with three character-associated fragrances: Bloom, Flora, and Stella.