Fragrance house

Woha Parfums

Woha Parfums emerged from World Of Holistic Architecture as its section devoted to smell, perfumery, and related design work, and is based in Elche, Alicante, Spain. Its identity joins architecture with perfumery, treating fragrance as an olfactory translation of architectural projects and as part of a multisensory approach to space. Antonio Maciá Mateu is a founding partner and creative director of both organizations, while Alejandro Ponsá developed the brand’s initial formulations. Woha Parfums’ central Liquid Architecture collection comprises ten fragrances interpreting ten architectural projects built in Elche and its surroundings. Calahorra, the collection’s first perfume, translates a café inside a vertical garden at Elche’s Torre de la Calahorra. In 2025, Calahorra received the ARCAPACK Gold Award for beauty and perfume packaging, while Liquid Architecture received an award for packaging based on other materials.