Fragrance house

Womo

Womo was conceived by the Percassi Group and inaugurated in 2012 as a retailer dedicated to the men’s universe. Owned by Percassi, it developed as a men’s personal-care and grooming brand. Its name evokes the Italian word for man and communicates a clear male target, masculinity, and functionality, while its identity balances essentialness, concreteness, pragmatism, tradition, and innovation across language, packaging, and communications. The offer expanded beyond fragrance into beauty, grooming, underwear, travel-related products, and accessories. In October 2014, Percassi acquired control of Bullfrog, and Womo subsequently became part of a combined men’s-care and barbering concept. Its fragrance program has included the Signature, Exclusive, Travel Diaries, and Black Collection lines. In 2021, the Ultimate Fragrances collection brought together compositions from 2017 and 2018 with new creations by perfumer Luca Maffei.