Fragrance house

Woot

WOOT is a French fragrance brand and a new niche fragrance house. Its identity centers on authenticity and resistance to rapidly changing, trend-driven brand culture, while its initial format consists of olfactive messages intended to grow into a broader social platform and aesthetic community. The brand’s first collection, The Cornerstones, comprises three fragrances, all launched in 2024. Itaque, attributed to Bertrand Duchaufour, is presented as the collection’s starting point; Beatum is attributed to Mark Buxton, and Somnus to David Chieze. Somnus explores the tension between innate desires and changing ethical principles, extending WOOT’s interest in questioning perception through fragrance.