Fragrance house

World Of Jass

World Of Jass is the in-house consumer fragrance brand of SFP Sons, a family-owned Indian fragrance house whose business dates to 1992. The brand is publicly connected with SFP Sons (India) Pvt. Ltd., a Chennai-based perfume manufacturer and retailer, whose identity combines Indian perfumery traditions with modern fragrance craftsmanship. SFP Sons launched JASS in February 2014 as a perfume for both men and women, framing it around dreams, aspirations, relationships, and ethical values. World Of Jass’s creative identity emphasizes mindful beauty through individuality, transparency, sustainability, cruelty-free products, and Indian production. Its fragrances are described as drawing inspiration from consumers’ dreams, stories, successes, and lifestyles. Jass Classic is described as the brand’s flagship perfume.