Fragrance house

Wylde Ivy

Wylde Ivy is a U.S. fragrance brand founded in 2005, when Ashlee began making soap while operating two hair boutiques. Encouraged by salon customers to sell her first bars, she soon expanded into lotions, creams, and hair-care products. About a year later, she created a basic website; international orders led her to close the salons and devote herself to Wylde Ivy full time. The brand subsequently introduced its first perfume line, initially adapting scents from its soaps before developing original blends. Today, Wylde Ivy combines artisan perfume with handmade soap, body care, and home fragrance, with products made by hand in small batches and described as cruelty-free. Ashlee is identified as the brand’s owner and creator, with a creative approach focused on translating memories, nature, and imagined scenes into perfumes. Its A Midnight Dreary collection comprises five fragrances inspired by Edgar Allan Poe’s macabre literary world, including A Midnight Dreary’s Victorian study atmosphere and The Moon Never Beams’ vanilla-and-tonka focus.