Fragrance house

xixi

XIXI is a Chinese beauty brand founded in 2015 and headquartered in Shenzhen. Its identity is cosmetics-led, spanning makeup, personal-care products, and beauty tools. In 2021, 希希集团 was established as a product-innovation-driven beauty group, with values centered on integrity, innovation, and putting users first. The group presents XIXI within a multi-brand organization that also includes 阿卡露 and 蜜玛. Available evidence does not establish a specific founder, a major ownership transfer, or a signature fragrance legacy for the brand.