Fragrance house

XOXO

Founded in 1991 by Gregg Fiene as a junior fashion label, XOXO’s official web presence now spans apparel and lifestyle categories including kids, intimates, optical, footwear, watches, fragrance, outerwear, swimwear, handbags, and home accessories, with a day-to-night positioning. In May 2003, Aris Industries sold XOXO to Global Brand Holdings, which planned to license XOXO sportswear, dresses, and intimate apparel to Kellwood. Kellwood was later acquired in December 2016 by a Hong Kong-based investor group in a transaction that included Kellwood’s XOXO apparel license.