Fragrance house

YANKEES

YANKEES is a licensed fragrance line associated with the New York Yankees and Major League Baseball Properties, rather than an independently founded perfume house. It launched in April 2012 with two products, New York Yankees for men and New York Yankees for Her, translating the team’s established sports identity into fragrance through a sporty, confident men’s scent and a playful women’s counterpart. The launch assigned fragrance development, manufacture, and distribution to The Cloudbreak Group in collaboration with Firmenich; Tom Butkiewicz conceived the fragrance branding, while creative director Duncan Bird shaped the launch campaign. In November 2012, the line added a limited-edition Mariano Rivera version of the Yankees Cologne under Cloudbreak’s MLB license. The original men’s cologne and women’s perfume were the defining fragrance examples of the line’s team-branded concept, while early demand led Macy’s to expand availability.