Fragrance house

Yasmin Beauty

Yasmin Beauty was launched on February 7, 2022, by Brazilian model and entrepreneur Yasmin Brunet. The brand began with hair-focused care centered on Brunet’s hair oil and publicly positioned itself around natural ingredients, vegan formulas, and cruelty-free principles. Later that year, it moved beyond hair care with a vitamin-capsule product, while Brunet described a longer-term direction extending into other beauty categories. Brunet remains identified as the brand’s founder and participates in decisions about formulas, packaging, and product names. Yasmin Beauty entered fragrance with body splashes in 2024, then fine perfumery in 2025 with Afrodite and Poseidon, created with perfumer Thomas Seifert; its earlier body splashes were signed by Samuel Moraes. Oceanic and seaside imagery recurs in the brand’s fragrance identity, connected in editorial coverage with Brunet’s mermaid-associated public image. The brand’s 2025 history presents Poseidon as its first fragrance aimed at the masculine market.