Fragrance house

YesForLov

Founded in 2007 by Christian Palix, YESforLOV is a French pleasure-cosmetics brand focused on intimate and sexual well-being. Its concept combines pleasure, care, and sexual freedom, while Palix shaped its creative direction around helping couples bring complicity, playfulness, and creativity to their relationships. The brand publicly launched on 22 April 2008 at Sephora’s Paris Champs-Élysées store, after winning first prize at the 2007 Beyond Beauty Challenger Awards for its intimate cosmetics concept for couples. Its fragrance story began with a first scent in 2007 and continued with scented massage products before a second fragrance appeared in 2012; in 2009–2010, its scented massage oil received a consumer-jury Victory for Beauty award. Today, YESforLOV’s identity remains centered on sensory formulas and responsible innovation within intimate and sexual well-being.