Fragrance house

YOLO

Founded in 2011 by Nicholas Daley, YOLO Fragrance is associated with Toronto, Ontario. Its name, “You Only Live Once,” reflects a founding concept centered on expressing the possibilities of life. The brand presents itself as a lifestyle label built around fragrance, self-expression, and adventure, alongside apparel and personal-care products. Its fragrance offering includes YOLO Gold and YOLO Signature; YOLO Gold is identified as one of the brand’s best-selling fragrances and receives the strongest prominence in its public presentation.