Fragrance house

Youssoful

Youssoful is a South Korean fragrance brand operated by Staywith Co., Ltd. Its identity is organized around “Your Scent, Your Story,” presenting fragrance as a way to express an individual’s atmosphere, memories, emotions, and sense of self. The brand began with perfume and expanded into home fragrance, body care, hair care, and scent-related spaces while retaining that emphasis on personal atmosphere. Its perfume range is currently grouped into floral, citrus, woody, and musk/spicy categories. In August 2026, Youssoful introduced a new visual form after five years, describing the change as a new beginning while stating that its underlying approach to fragrance would continue.