Fragrance house

Yu Parfums

Yu Parfums Ltd was incorporated in England and Wales on 16 April 2018 as YU PARFUM LIMITED and adopted its current name on 4 September that year. The brand launched publicly in November 2020 as a subscription fragrance brand, issuing bi-monthly editions built around three gender-neutral fragrance chapters and a refillable atomiser. Its concept treats scent as a nature-inspired artistic narrative, connecting perfume with memories, experiences, dreams and places. The opening edition explored the fluidity of woods, while Edition II developed the concept through the tactility of scent, relating fragrance to touch, textiles, textures, temperature and layers. Its documented output is organized into themed editions and chapters, with fragrances recorded from 2020 through 2023.