Fragrance house

Yves de Sistelle

Yves de Sistelle is a fragrance brand owned by Société Parisienne de Parfums et Cosmétiques (SPPC), whose ownership of the mark was recorded in a Brazilian trademark bulletin in 2008. SPPC was created in Paris in 1989 and describes its work as creating and commercializing fragrances inspired by French perfumery. A trade profile dates Yves de Sistelle’s fragrance production to 2010 and identifies offerings for women and men. On June 28, 2021, SPPC announced a new visual identity, revised packaging, and a new offer architecture that positioned SISTELLE as its principal women’s-fragrance platform and CYRUS as its principal men’s-fragrance platform. The brand’s corporate presentation places its fragrance business within SPPC and emphasizes Parisian inspiration, French perfumery know-how, and fragrances made in France.