Fragrance house
Zernell Gillie
Zernell Gillie Fragrances emerged during the COVID-19 pandemic from Zernell Gillie’s combined passions for music and fragrance, after wearing perfume during the shutdown prompted him to create the line. Gillie, a DJ originally from Chicago, gives the brand a musical identity centered particularly on House and Disco, with each fragrance connected to a music genre. Its collection comprises gender-neutral or unisex extrait de parfums, extending his DJ identity into scent. The first fragrance, Disco, launched in 2022, and its initial 100 bottles sold out in three days. Techno followed as the second fragrance, shaped by Gillie’s view that the genre originated with Black youths in Detroit and should express its boldness. The concept later expanded beyond its initial Disco and Techno pairing, with Hip-Hop, House, Jazz, and R&B among the documented releases.
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