Fragrance house

Zimaya

Zimaya is a UAE-based fragrance brand founded in 2023 by Imran Fazlani. It was first publicly showcased in fall 2023 at Beautyworld Middle East, appearing at the Afnan stand. Zimaya operates within the Afnan structure: its website is owned and operated by Afnan Perfumes LLC, and it is characterized as an Afnan sub-brand rather than an independent fragrance house. Its creative identity draws on the relationship between nature and artistry, framing fragrance as a narrative and emotional experience. Fazlani’s work shaped the project while he was Afnan’s art director. Sharaf Blend, a distinctive gourmand-amber composition, is a clear example of Zimaya’s early fragrance identity. The current collection is organized into named series including Sharaf, Infrad, Al Embratur, Reserved, and Ode to Rose.