Fragrance house

Zipped

Zipped is a men’s fragrance range created and launched by Perfumer’s Workshop International, a privately owned New York-headquartered fragrance house founded in 1970 by Donald and Gun Bauchner. The house’s early identity developed through a Bloomingdale’s counter that introduced a large-scale custom-blending concept, allowing customers to create individualized scents. Zipped Man was conceived around the diverse personalities of urban men, with each fragrance representing an individual identity. On July 19, 2011, Zipped Premier debuted as the first of four fragrances in the line through an online-first launch combining a virtual retail destination with accompanying films. Pierre Negrin created Zipped Premier.