Fragrance house

zirconiaprive

Zirconia Privé is a fragrance brand described as originating in the United Arab Emirates. Its identity is presented through the concept “Luxury is for everyone,” with fragrances positioned as versatile for different occasions. In Brazil, the brand is represented and imported by Excellence Importadora, whose business began in 1997 as a distributor of imported fragrances and cosmetics and later expanded its represented portfolio to international and Brazilian brands. In March 2023, Zirconia Privé introduced four fragrances to the Brazilian market—V12, Spartan, Princess, and Famous. A June 2026 report continued to identify Excellence as the importer of Zirconia Privé among United Arab Emirates fragrance brands.