Fragrance house

Zlatan Ibrahimović

Zlatan Ibrahimović’s fragrance brand originated through Amazing Brands, a Swedish fragrance and beauty company founded in 2014 by Jessica Dersén and Marie Klockare Carlzon; Zlatan Ibrahimović Parfums was the company’s first major brand. At launch, Amazing Brands was part of Axstores, which was owned by Axel Johnson Group. The first fragrance launched in 2015 after a development process involving Ibrahimović, Amazing Brands and a French perfumer, drawing on his scent preferences and memories. Ibrahimović described each fragrance as having its own story inspired by him, giving the line a distinctly personal creative identity. Olivier Pescheux was the principal perfumer associated with the collection. The original ZLATAN fragrance launched first in France and then Sweden, topping sales statistics at Kicks and Åhléns by the end of its Swedish launch month. In 2017, Black Nomad connected its scent concept to Ibrahimović’s journey through Malmö, Amsterdam, Italy, Barcelona, Paris and Manchester. In 2019, Amazing Brands’ two co-founders left after launching Zlatan Ibrahimović Parfums and Zlatan Sport.