Fragrance house

Zohoor

Established in Saudi Arabia in 1991 by brothers Waleed and Faisal Alkhaldi, Zohoor Alreef grew from a perfume seller into a Saudi-owned fragrance and beauty brand shaped by Arabian heritage and French inspiration. Fragrance mixology sits at the heart of its identity: customers combine perfume oils to create individualized fragrance signatures, reflecting a blend of East and West. In fall 2020, the company rebranded as ZOHOOR and introduced a circular calligraphic logo. The renewed identity emphasized customized fragrance creation alongside ready-made products, presenting Zohoor as a brand built around personal interpretation and combination.