Fragrance house

Zohoor Alreef

Established in 1991 by brothers Waleed and Faisal Alkhaldi in Al Khobar, Saudi Arabia, Zohoor Alreef evolved from a small Saudi perfume seller into a fragrance and beauty brand with more than 250 stores across the GCC. Saudi-owned and privately held, the Khobar-headquartered business combines Arabian heritage with French inspiration through perfume-oil blending and customer-created fragrance signatures. Its “Home of Mixology” identity is represented in a 2017 pilot store, where a central display of 50 scents enabled bespoke mixing and on-site bottling. A rebrand published in November 2020 introduced a new positioning, logo, visual identity, website treatment, and launch campaign aligned with Saudi National Day.