Fragrance house

Zorannah

Zorannah is the fashion and lifestyle identity of Zorana Jovanović, who began Zorannah’s Fashion Corner in 2011 while documenting outfits during a Milan Fashion Week visit. In 2012, her public work extended into YouTube, alongside beauty advice and lifestyle publishing. Zorannah entered fragrance in 2017 with an eponymous perfume line, whose first scent was presented at the Belgrade Cosmetics Fair that April. By 2020, the Zorannah name encompassed fashion-related entrepreneurship, books, and two perfumes. The early fragrance line included Zorannah Eau de Parfum, an oriental vanilla fragrance, and Zorannah Gold, released in 2020 in the same broad fragrance family. In 2022, Jovanović introduced the Zorannah x L:AW clothing series, adding another clothing project to an identity spanning fashion, publishing, beauty, lifestyle, and fragrance.